Last year I was shocked to learn that my one and a half year old daughter is expected to live a shorter life than me. This, experts say is due to obesity, diabetes and other diseases linked to sugar. I noticed that toddler and baby foods were high in sugars and set up this charity to do something about it.
My proposition is SugarWise. The aim is to open up more choices low in free sugars and free from added sugars. With a positive approach we will:
- Increase the amount of lower sugar choices that people have available to them
- Raise awareness of and generate greater demand for lower sugar
- Facilitate clarity and transparency in labelling so people know what they are buying
- Make it easier for people to make low sugar choices by improving their environment