Letter from the Founder
I’m Rend, in a previous life, as a student at Cambridge University I set up my first Company in my college room and grew it to a quarter of a million turnover; I’ve run global marketing campaigns and been a diplomat at the United Nations; and now I’m a mother.
This year the World Health Organization issued new recommendations on sugar consumption; and in October I gave evidence to the government health select committee on childhood obesity along with celebrity chef Jamie Oliver. The same week my certification scheme was featured on the BBC NEWS at TEN, which was watched by over 5 million people.
The reason for all this interest is that it is a global problem and particularly a UK problem. The UK has the highest incidence of obesity in Europe, third highest in the World after the United States and Mexico. Today, almost a quarter of the UK is obese. Proposals to tackle the issue include taxation and limitations on advertising. But we think that a positive response is needed to open up low sugar choices and develop sustainable solutions to this global problem.
I started this initiative as a mother, shocked by the statistic that my baby may live a shorter life than me, because of the amount of sugar in today’s typical diet. But I found out living added sugar free isn’t easy so set up this charity to do something about it. I think going sugar free should be a valid choice, like being vegetarian, going gluten free and so on, and I’m so excited to have found like minded people to join the SugarWise Foundation! We’re determined to make going sugar free a whole lot easier to do.
I am grateful to have the opportunity to present this idea to some of the world’s largest food companies, and to have the BBC following me in my quest to get a certified product onto the supermarket shelves. I hope that some of the skills I learned in getting press can be put to good use in making low sugar really successful, but I can’t do it on my own. I need everyone to come on board with this! Please join us – thank you in advance for any support you can give, it will really make a difference.