There is a high interest in sugar reduction globally, accompanied by a great deal of media coverage. In the UK, an estimated 2/3 of mothers are concerned with the amount of sugar their children eat. Government reports and research recommend legislation to reduce the sugar content in food. This “sugar revolution” is a key issue affecting food manufacturers and retailers.
It presents both a golden opportunity and a challenge for the food industry in the UK. A number of manufacturers are developing new products to meet the consumer demand for low sugar alternatives.
When making sugar claims manufacturers and retailers need to ensure that food labelling meets not only consumer demands but also a raft of European legislation on labelling and health claims. Food labelling requirements are likely to get more complex as and when legislative controls are put on the sugar content of food.
The increased emphasis on the health aspects of food presents numerous opportunities for the retail and manufacturing sectors. There is a need for the development of new processing mechanisms, technologies and innovations to reduce the sugar levels in food. Retailers also have the opportunity to promote healthy products at a higher profit margin.
The UK has some of the best food processors and manufacturers in the world and has an unique opportunity to be at the forefront of the sugar revolution.